Brand Design

I work with clients to develop clear and consistent brand identities. Through conversations and research into their market and audience, I define a visual direction that translates into a complete brand design, including logo, typography, colors, and supporting elements.

These decisions are documented in structured style guides that explain both how and why visual elements should be used, making it easier to apply the brand consistently across different materials.

In addition to creating new brand identities, I also work with existing brands that have grown without a clear visual structure. By analyzing their current marketing materials, I determine which elements should be kept, improved, or removed. Based on this, I define a coherent visual system and develop guidelines that bring consistency and clarity to the brand.